Branko Zečević, President of the Metalfer Group - Green steel and circular economy as key to sustainability in metal industry

Source: eKapija Monday, 07.04.2025. 22:57
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Branko Zečević, President of the Metalfer Group (Photo: Mina Jevremović)Branko Zečević, President of the Metalfer Group
At a time when the steel industry is undergoing deep changes influenced by demands for decarbonisation and sustainable development, the local company Metalfer Group stands out as an example of successful adaptation to the new standards. Recognized as a regional leader in steel production, the company has been investing in green technologies, circular economy and renewable energy sources for years, setting high standards not only in Serbia, but also beyond. Their commitment to reducing carbon footprint and improving production processes clearly demonstrates that sustainability is not just an option, but a key element of the future strategy.

In addition, Metalfer Group is a pioneer in implementing the circular economy, using steel scrap as the basic raw material, which allows them to reduce waste and use resources more efficiently. Innovations, like building solar power plants and investments in modernization of production capacities, confirm their ambition to remain leaders in a rapidly changing industry.

With Branko Zečević, president of Metalfer Group, we discussed what the path to a green transition in the metal industry looks like, what challenges they face, and what projects they are planning to stay ahead of the times, in order to ensure themselves as leaders in sustainable business in the global environment.

Metalfer Group is recognized as a leader in steel production in the region. How do you see the role of the company in the transition towards a sustainable steel industry?

- Our team at Metalfer recognized the coming changes very early on and we were one of the first companies which have started planning a strategic transition to sustainable steel production. In the past 5-6 years, we have invested significant funds in new technologies and we have reached a level of modernization that many global companies would envy. The carbon footprint that is created in the process of producing our steel is among the lowest in Europe and beyond. We prove it with an international certificate issued by the renowned European agency TUV.

The concept of "green steel" is becoming increasingly present on the market. How does Metalfer Group apply environmentally friendly technologies in production?

- As i said, technological process and modern equipment we use have allowed us to get an extremely low carbon footprint per ton of steel produced so our steel can be considered green steel. At this moment there is no better technology that we could apply in our production. We certainly keep a watchful eye on all innovations emerging in the steel industry and we want to be among the first companies which will apply future new technologies in practice.

(Photo: Mina Jevremović)
Circular economy is key to waste reduction and more efficient utilization of resources. How does Metalfer Group integrate the principles of the circular economy into its business?

- Metalfer is an excellent example of circular economy. Our basic raw material is scrap steel which has the rare property of being able to be used in an unlimited number of recycling processes, which is not the case with many other waste types. Apart from steel scrap, we try to use as many raw materials as possible which have been obtained from recycling processes as well as to reduce the amount of waste left at the end of our production process. We are additionally investing in processes which will fully utilize even that little waste which arises in our production and receive products from it which can be used in other industries. In general, we strive for zero waste from our production, ie. "zero waste production".

To what extent are sustainable energy sources present in your production process and do you plan additional investments in renewable energy sources?

- Last year, we put a 3 MW solar power plant into operation which we installed on the roof of our rolling mill hall. The electricity produced is used for our own purposes without transmission through the public network. Also for all electricity that we buy from EPS we get a guarantee that it is produced from renewable sources.

We are planning to build a 35-40 MW solar power plant in the immediate vicinity of our steel plant which will operate according to a similar principle as the existing rooftop power plant. Apart from that, we are constantly studying many other projects because our need for electricity is extremely high.

What are the biggest challenges you face in implementing environmental standards in the steel industry?

- The challenges are mostly of an administrative nature because legislation and accompanying bylaws
often lag behind changes in the real world. It happens to us that due to a lack of understanding or practices by competent authorities we are experiencing delays in our projects.

How do you see the future of the metal industry in Serbia and the region when it comes to sustainability and ecological regulations?

- The metal industry has good potential but faces increasing regulatory hurdles. Those companies that adjust in time will have their place in the future market division but those who don`t will disappear. This is a difficult time for latecomers or those unable to adapt, some due to existing technology, some due to lack of capital. Serbia, as well as the other countries in the region, must adapt its laws to the new situation and help his industry. In contrast, the metal industry is threatened with extinction.

(Photo: Mina Jevremović)
Is there interest from customers and partners for more sustainable steel variants and how much does the market value "green steel"?

- We expected the effect to be faster and clearer. Unfortunately, the majority of buyers still look first at the price of the product, rather than the quality or sustainability of the production process. That`s how we meet the competition of manufacturers who do not care about decarbonization at all or production sustainability, and they are practically dumping their products on our market which is one of the world`s most open. Unlike them, we have invested tens of millions of euros in decarbonization
and the modernization of production processes and it is certainly not fair to allow them to sell their "dirty" products on the same terms as we do our "green steel".

Only a small number of financial institutions have started to take into account what kind of materials are used in the projects they finance. We hope this trend will become dominant on our market.

What are the key projects and investments that Metalfer Group plans in the upcoming period, especially in the context of sustainable business and ecological standards?

- Apart from investments in renewable energy sources we are planning several projects who deal with waste processing which arises in the production process in order to achieve "zero waste production".

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