Completed transfer of SBB to e& PPF Telecom Group
Source: eKapija
Wednesday, 02.04.2025.
19:20


(Photo: Shutterstock/Boky)

- Continuing business with new ownership, our commitment to customers remains a top priority. This change will strengthen the telecommunications sector in Serbia and bring additional benefits to users, both in terms of the quality of services, as well as in the diversity - Milija Zeković, executive director of SBB of the offer and content. I believe that together with Yettel we can bring great things to our users stated and added that SBB will continue to be recognized for its excellent service and unique user experience, as it has been for more than 23 years, but now under the new slogan – Everything is here!.
As pointed out in the statement, starting from April 3, SBB's TV offer will be enriched with 45 new channels that will be added to the existing offer during the promotion period.
- As a result of the change in ownership structure, all sports content becomes available to all users in one place for the first time in Serbia. Via the Arena Sport channel, SBB users now have access to an exceptionally rich selection of the most popular sports leagues and competitions, including: Premier League, La Liga, UEFA Champions League, Serie A, Bundesliga, Mozzart Bet Super League of Serbia, Euroleague, NBA, ABA League, Formula 1, MotoGP, NFL, WTA, ATP and much more - SBB announced.
Besides sports, SBB users now also get new informational, entertainment, movie and series, musical, children's, documentary and other specialized thematic content. New TV channels come with a new programming scheme, which is designed according to a logical sequence, the announcement added.
- e& PPF Telekom Group is consolidating its business through Yettel and SBB in Serbia and will continue to invest in network development, rich content and digital innovation, in order to provide users with digital services - the SBB press release states.
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