Leading Chinese travel organizers visit Serbia - Chinese market is among the key ones for Serbian tourism

The Tourist Organization of Serbia, in cooperation with the national airline Air Serbia, local tourist organizations and hotels, organized a study visit by a delegation of leading agencies from China who held numerous business meetings in Belgrade with representatives of the tourism industry of our country.

This is the first group of Chinese tour operators staying in our country after Air Serbia launched direct flights between Belgrade and Shanghai, as per the statement. This delegation, which is staying in Serbia from March 17 to 22, and which visited Tara, Mokra Gora, Zlatibor, Uvac, Sjenica, Novi Pazar, Fruska Gora, Novi Sad and Belgrade, includes representatives of 10 leading agencies from Shanghai and Hangzhou, among them Shanghai Utour, Shanghai HCG, Shanghai Bamboo Garden Travel, Shanghai Jinjiang Travel, Zhejiang CYTS, Hangzhou China Travel Service Group.

During a business workshop in Belgrade, during which numerous meetings were held between representatives of the Chinese and Serbian tourism industry, the director of the Tourist Organization of Serbia, Marija Labovic, pointed out, that the Chinese market is of exceptional importance for Serbian tourism, which is also shown by official data. During 2024, as she reminded, tourists from China were in a high third place in terms of arrivals and overnight stays, and a growth of 72% was recorded compared to the previous year. According to data for January 2025, the growth was as much as 82% compared to the same month in 2024.

- We organized the arrival of the most important agencies from Shanghai and the region, which, I am sure, will contribute to raising our tourism exchange with China to an even higher level. Apart from our very active and continuous promotional campaign on the Chinese market, exceptional bilateral relations, friendship between the two peoples, the results are excellent thanks to the visa-free regime and direct airlines - emphasized Labovic.

According to the data by the Statistical Office of the Republic of Serbia, during 2024, 156,644 tourists from China stayed in Serbia, and spent a total 404,047 overnight stays. The trend of record growth continued in January 2025, when 10,136 arrivals and 30,668 overnight stays were recorded in our country.

Turistička organizacija Srbije Beograd

Air Serbia ad Beograd

Tourist Organization of Serbia

TOS

Air Serbia

Shanghai Utour

Shanghai HCG

Shanghai Bamboo Garden Travel

Shanghai Jinjiang Travel

Zhejiang CYTS

Hangzhou China Travel Service Group

Marija Labovic

Shanghai

study visit of a delegation of leading agencies from China

Chinese travel organizers visiting Serbia

tourists from China

number of tourists from China