Air Serbia establishes partnership with American tech company Sabre for optimization of travel offer

The American Sabre Corporation, a leading software and technology provider that powers the global travel industry, has announced a strategic partnership with Air Serbia, Serbia’s national carrier.

This agreement establishes Sabre as Air Serbia’s NDC (New Distribution Capability) IT provider, Sabre says in the press release and adds that the partnership will empower the airline to deliver a more personalized travel experience and unlock new revenue opportunities.

– Air Serbia is proud to partner with Sabre – said Jiri Marek, CEO of Air Serbia. – We are committed to providing real-time content and personalized experiences to our customers, and Sabre’s innovative technology serves as a foundational enabler of our offer and order ecosystem. With Sabre’s solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services.

Sabre’s NDC airline IT solutions are a fundamental building block of SabreMosaic, a recently announced intelligent, modular and open technology platform that is built to transform the way airlines retail.

Air Serbia ad Beograd

Sabre Travel Solutions

Air Serbia

Jiri Marek

SabreMosaic

NDC

travel offer optimization