Ikea introduces Manland, Play Area for men while wives and girlfriends shop

The adult “play space” comes equipped with video game consoles, flatscreen TVs, arcade/pinball machines, foosball table and even free hot dogs. (Apparently reading books is not encouraged in Manland!)

As with Ikea's childcare creche, women dropping off their husbands and boyfriends are given a buzzer. "After 30 minutes, the buzzer goes off, it reminds you that you have to come pick up your man or else, you know, we may have to all the authorities," explains one Ikea sales associate.