German TEDi Not Giving Up on Serbia, Confirms It Finds Market Attractive for Investments

Source: Retail Serbia Thursday, 11.04.2024. 11:14
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(Photo: Shutterstock/OleksSH)
The German retail chain TEDi, which has had a registered branch office in Serbia for several years now, has confirmed that the Serbian market is very attractive to it. When asked by the Retail Serbia portal whether they could say when they might enter the Serbian market, the company says that there is no timeframe for entering Serbia, but that they are certainly following attractive markets in Europe which are in the company’s interest to expand its business, among which is Serbia.


– TEDi is a leading non-food store chain in Europe. The company is growing constantly and currently has over 3,000 stores with over 30,000 employees. We are present in 15 European states: Germany, Austria, Slovenia, Slovakia, Spain, Croatia, Italy, Poland, Czech Republic, Hungary, Romania, Portugal, Bulgaria, France and Belgium – the company added for the Retail Serbia portal.

The German retail chain TEDi was founded in 2004 in Dusseldorf and by the end of that year it had a total of 120 opened branch offices throughout Germany. As soon as 2006, there were 400 branch offices and they got the famous plush bear mascot (TEDi-Bär). Several years later, in 2011, the first branch office outside of Germany opened in Graz, Austria. That’s how the expansion in Europe started. TEDi offers toys, home items, pet accessories, decorations, clothing, seasonal programs, fashion accessories, cosmetics, sweets…

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