Čelarevo Brewer started production of "Tuborg" beer, Carlsberg so far invested €12m in this Brewer

Čelarevo Brewer, part of company "Carlsberg Bryggerrier", started production of Tuborg Green beer in modernized units in Čelarevo.

This famous beer is produced according to original recipe for Tuborg Green of high-quality raw materials. Čelarevo is the first domestic factory that started production of one internationally acknowledged brand. All parameters related to the taste of the product are strictly controlled by Carlsberg laboratory from Copenhagen, before the appearance on the market.

During 2004, only one year after privatization, Denmark-based company invested about €12m in modernization of units, expansion of distributive network, changed design and packaging.