Investments of Lidl in Serbia in First Five Years Exceed EUR 550 Million

Exactly five years ago, the citizens of Serbia were able to step into the newly opened Lidl stores for the first time and make sure of the best price and quality ratio of the products from Lidl’s carefully selected offer. Since its arrival to the market, in Serbia, Lidl has invested more than EUR 550 million, exported Serbian goods worth over EUR 30 million and employed over 3,300 people.

– When we look at the previous five years, which haven’t exactly been easy in market terms, I am proud to say that, with the same vigor, we have opened all 67 stores in 38 towns. According to the Gfk survey for 2023, Lidl is first when it comes to the estimate of the overall consumer satisfaction and that is what motivates us to continue offering products with the best price and quality ratio on a daily basis and to keep paying attention to the needs of our customers, but also the local economy – stated the CEO of Lidl Srbija, Dragan Cigoja.

The Gfk multiclient study “Shopper 360” for the market of Serbia in 2023 has shown that Lidl is still number one when it comes to the estimate of the overall customer satisfaction and in the categories of fresh fruit and vegetables, as well as baked goods, and the customers estimated the Lidl bakery, green market and offer of fresh meat as the best in the categories of cleanness, fair prices, discounts, product presentation and price and quality ratio as well.

Lidl Srbija KD Nova Pazova

Lidl Srbija

Schwarz Gruppa

Dragan Čigoja

Lidl 5 years of operations

Gfk survey

Shopper 360