New visual identity of Carlsberg beer

A new visual identity of the premium brand Carlsberg beer was presented at a cocktail party in the residence of the Embassy of the Kingdom of Denmark. On that occasion, all guests and media representatives were able to see the new design of Carslberg bottle, which will from now on be unique in all Carlsberg markets throughout the world, the company announced.

The guests were welcomed by Carlsberg Serbia Acting Director General Gabor Bekefi and Her Excellence Ambassador of the Kingdom of Denmark Mette Kuel Nielsen.

- Innovations related to the visual identity will enable Carlsberg brand to be consistent, unique and attractive to its consumers in current and future markets. Therefore, Carlsberg Group expects Carlsberg brand to double its profit prior to 2015 - Gabor Bekefi said on that occasion.

"That calls for a Carlsberg"

While Carlsberg's famous green logo is known all over the world, its sales don't always measure up to its brand recognition. Carlsberg is launching a new global positioning to help the brand unleash its full potential.

Carlsberg, one of the world's most well-known premium beers, is investing significantly in repositioning its brand to support its ambition to be the fastest growing global beer company.

At the heart of this is a redefinition of its brand proposition – a proposition which celebrates Carlsberg's heritage and values, while connecting with today's active, adventurous generation of beer drinkers. The proposition encourages consumers 'to step up and do the right thing', rewarding themselves with a Carlsberg for their efforts and it carries the tagline "That calls for a Carlsberg".

Carlsberg’s visual identity has been modernised, distribution channels are being widened and a completely new range of packaging is being rolled out across more than 140 markets.

Carlsberg Srbija doo Čelarevo

Ambasada Kraljevine Danske Beograd

Carlsberg beer

Carlsberg

Gabor Bekefi