To light up the business - Startonight franchise concept offered to the market of Western Balkans

Newly formed Belgrade-based company Startonight Serbia has recently become the master of franchise rights to Startonight concept, of which main invention is a fluorescent paint that can be used in an unlimited number of cases.

- The company in Serbia will be the general sales agent for the products made according to an innovative method of the Romanian manufacturer for the markets of Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Macedonia and Albania - Aleksandar Milosavljevic, a manager at Startonight Serbia, stated for eKapija.

- The invention of Startonight is the paint that absorbs daylight or any fluorescent light and then radiates that light for up to eight hours. The life of the paint is minimum two decades. The offer includes numerous products that can be used in construction such as glass prisms, ceramic tiles and various decorative elements - ornaments for gardens, vases, small stones, jewelry sets. No special maintenance is needed for our products. It is enough to wipe them with a wet cloth. Startonight's solutions are already present in Italy, Spain, Sweden, Canada, America, Turkey, Moldova, Hungary and the Near East.

The company in Serbia was formed in September and it currently works on expansion of the franchise network.

- As the master franchisers, we offer potential partners the franchise rights for the territory they are interested in and where they want to develop their own business. In addition to granting franchises, finding dealers and opening retail facilities, we are also able to conclude an agreement with, let's say, a factory of ceramic tiles that would produce ready-made products for us in compliance with our innovative technology. Stratonight Serbia can only place orders for the paints from the headquarters in Romania so that we will offer the market a broad potential of the most diverse solutions. For the time being, the articles from the offer of Startonight can only be ordered through our company, while we already have a certain part of the assortment on stock - Milosavljevic explained.

All Startonight products are environment-friendly, without harmful organic matters and phosphorus, and with all legal certificates prescribed by the European Union and CE sign.

According to our interlocutor, the price of the franchise is calculated according to the demographic characteristics, based on the list of parameters determined by the company, the crucial of which is the number of citizens. The data are available on the website http://www.startonight.rs/ and anyone can check them.

- It is important to underline that, if the franchise costs, let's say, 10,000 euros, 25% of that amount will be delivered in goods to the franchisee. Therefore, the actual price of the franchise is 7,500 euros, while the remaining amount is the price of the goods for sale.

- After the company's participation in the First International Franchise Expo in Belgrade, we have realized that such type of business is interesting to investors and businessmen in the region, primarily in Serbia, and negotiations with potential partners are already underway - Milosavljevic added.

T.S.