German Drogerie Chain Plans Arrival to Serbian Market

The German drogerie chain (cosmetic stores with a drugstore and a perfumery), which currently operates in seven European states, is also planning to arrive to the Serbian market. Gunther Helm, CEO of Muller Holding, confirmed for the Retail Serbia portal that, at that moment, there was no plan to open drogerie stores in Serbia, but that it would certainly happen at a later period.

Muller is currently one of the biggest drogerie chains in Europe, which operates in over 800 locations in seven states.

The retail network now covers Germany, Switzerland, Spain, Croatia, Austria, Hungary and Slovenia. In our environment, Muller opened its first drogerie in Croatia in 2005, whereas, in 2017, it also acquired 55 drogeries owned by the Kozmo chain. The operations in Hungary take place on over 30 locations. The Muller branch office in Budapest opens drogeries even on areas greater than 2,000 m2.

Muller was founded in 1953.

Muller

Gunther Helm

drogerie chain

opening of drogeries