Dragan Sakan deceased

Dragan Sakan, the founder and creative director of New Moment holding company, has suddenly deceased in Belgrade, said the people at that company.

Dragan Sakan was a pioneer and the founder of the advertising stage in former Yugoslavia and the initiator of the creative thinking in Serbia and the countries of the region.

A psychologist by profession, he authored thousands of advertising campaigns and four books on creative thinking during his 35-year career, and he was also engaged in 33 fields of the creative thinking.

His company in Hilandarska Street is deemed to be one of the most awarded firms in the Balkans over the last few decades, during which its name has been changed several times: Borba, S Delo, and New Moment New Ideas Company in the last eight years.

He was born in 1950 in Gorazde (Bosnia and Herzegovina).

He was married, father of two sons.