Aircraft of ToMontenegro to Fly Under Air Montenegro Brand – International Contest for Logo Design Opens

Air Montenegro is the new name of the brand under which the aircraft of the airline company ToMontenegro will fly.

ToMontenegro announced that the name of the brand is a verbal expression which aims to identify the brand and is often different from the name of the company that carries the brand.

– There are many factors that go into creating a successful brand. The most important of all is the provision of a quality service, but the name and the logo that the company is recognized for also play an important role. This is confirmed by the fact that that the new airline carrier has received over 500 propositions for the new name and the new logo – the press release says.

According to them, the process of selection between the sent propositions for the name of the brand posed no dilemma to the expert jury, because, both their criteria and the fact that most citizens proposed this name speak in favor of the Air Montenegro brand name as the best choice for the new stage and a recognizable continuity of the national airline carrier.

– Quality branding should rely on an expert-driven, interdisciplinary process. The choice of a visual identity, which was a much harder task in terms of realization and the jury’s choice, was not recognized in the proposed solutions from the aspect of technical applicability and specifications. For that reason, ToMontenegro has decided to open an international prize contest for the logo design – the press release adds.

This international contest also marks the beginning of a global marketing promotion of the Air Montenegro brand.

– The aim is for the chosen solution of the visual identity to act as an ambassador of Montenegro in the sky and at world airports – the press release says.

The contest has been published on the website of the Ministry of Capital Investments, and applications are open until May 4, at noon.

– Taking into account the decades of achievements of the national airline Montenegro Airlines AD, the company ToMontenegro wants to continue developing what has been achieved under a new name and the MA sign from 1995, refreshed for new business challenges. The brand will be formed based on a logo as a composition of the lettering and the redesigned sign – it is said.

The contest is public, international and non-anonymous. Eligible participants are all natural and legal entities which hand over adequate documentation on time. One participant may propose several different solutions through separate documentations.

The decisions will be rated, on behalf of the ordering party, by an expert jury of seven, consisting of four representatives of the sector of creative industries and three representatives of the ordering entity and the founder.

ToMontenegro

Ministry of Capital Investments

Montenegro Airlines

Air Montenegro

new airline carrier

airline brand

logo

logo design