ICT Hub Venture Invests EUR 50,000 in Bitebell, Belgrade Platform for Delivery Automation

Bitebell, a Belgrade-based platform for automation of delivery, has won the first round of investments under the aegis of the investment fund for startups in an early development stage ICT Hub Venture, which focuses on supporting innovative companies which develop technologies with a global potential, the fund announced.

Bitebell is a subscription service founded in December 2020, which enables an integration of independent (third-party) delivery services such as Glovo, Wolt and others, independent couriers and points-of-sale (POS) systems of restaurants in a single place.

– Independent platforms for delivery and direct orders are two sales channels of great importance for restaurant owners, but they also create great challenges when it comes to the operating efficiency and complexity of execution of orders, which can easily “eat into” restaurants’ income. Finding a balance between these two channels can affect whether a restaurant succeeds or fails. Our range of solutions for automation of delivery provides an answer to this question of a multitude of channels and enables restaurants to extract most from both options, while at the same time improving their operating efficiency, which itself leads to greater earnings – stated Srdjan Kosutic, a co-founder of Bitebell.

The Bitebell technology is successfully implemented in restaurants of all sizes – from independent places, to big franchises such as KFC and Kafeterija, the fastest growing café chain in Southeast Europe. Many virtual restaurant brands, as well as ghost kitchens, benefited from Bitebell’s technology of automation once the Covid-19 hit, leading to a shift to delivery-only or delivery-first business models.

The demand for delivery services flourished last year – over 287% in 2020 alone, mostly due to the Covid-19 pandemic and the increase in the number of virtual kitchens, where this kind of software is of great importance for optimal functioning.

– The Covid-19 pandemic has substantially accelerated the development of the delivery industry, which has affected not just restaurants, but also a wider category of quick trade. Clients now expect a faster delivery, the kind that restaurants do, from local stores and other business as well. This is undoubtedly proving to be the next generation of e-commerce, and our product is perfectly adapted to this ecosystem – stated Vladimir Neskovic, a co-founder of Bitebell.

Milos Matic, the investment manager of ICT Hub, stated that ICT Hub Venture was proud of the partnership with the Bitebell team, because they are developing a platform for automation in restaurants and other industries where delivery is needed.

– The plan is to conquer south, east and central Europe in the next two years, and it is precisely that kind of an eloquent strategy of penetration of a wider European and American market that reflects the ambition that we like to see in founding teams.

ICT HUB VENTURE DOO

ICT Hub Venture

Bitebell

Srđan Košutić

Vladimir Nešković

Miloš Matić

delivery automation