Market share of Tobacco Factory Rovinj in Serbia reached 10% - 20m EUR worth of income in 2009

- Tobacco Factory Rovinj (TDR) sold over 1.6bn cigarettes in Serbian market in 2009 and registered the income of 20m EUR - Croatian cigarette manufacturer, a member of Adris Group, announced today (March 10, 2010).

TDR's market share in Serbia now amounts to nearly 10%, and it has grown by 49% over the last three years.

- TDR is also the leading cigarette manufacturer in Southeast Europe with the sales of 12.5bn cigarettes and the income of 250m EUR in 2009 - it was announced by the manufacturer of Ronhill cigarettes, the leader in Serbian market of medium brands with the share of 5.4%.

- Due to the economic crisis, total last year's sales were smaller than in 2008 when 13.5bn cigarettes were sold - said the President of TDR's Administration, Davor Tomašković.

TDR launched several products in Serbian market in 2009. Another new product - York Gold 100s - will be launched in mid-March and its price will be the same as the price of standard "king size" variant.

Tomašković presented the company's business results and reminded that the taxes on tobacco products in Serbia had been increased by 10% in early 2010 because of the changes in legal regulations.

- Taking care of our consumers and having in mind the economic crisis, we have decided to keep the same price of Ronhill until further notice - Tomašković pointed out and added that the incomes were expected to drop in 2010 because of the new excise tax system.