Multi-brand Store Peek & Cloppenburg Opens in Belgrade

Peek & Cloppenburg international retailer has opened its first store in Belgrade, located in the new BEO Shopping Center. By arriving on the Serbian market, the renowned German fashion store chain became the biggest multi-brand store in Belgrade. The store is situated on two levels and covers the area of 3,500 m2.

Peek and Cloppenburg offers its customers fashionable men`s and women`s clothing for every occasion - outfits for work, a night out, celebration or leisure time.

Peek & Cloppenburg is a family-run retail fashion company established in 1900/1901 in Düsseldorf. With more than 16,000 employees and 140 stores in 14 countries across Europe the company continues to grow and spread its influence on fashion markets.

– Peek & Cloppenburg has been present in Vienna since 1998 and in Eastern Europe since 2002 when we opened our first store in Warsaw. Since then the company`s presence in the Eastern European markets expanded with new store in Romania, Croatia, Czech Republic, Lithuania an d Slovenia, said Paul Pörtner, the Retail Management Director at Peel and Cloppenburg.

– Serbian market was the logical next move for our business as it`s interesting for us for various reasons. For one thing it was the size of the city and its residents penchant for designer clothing we're offering. We are proud that P&C is the only international fashion store chain of this size in Belgrade and that we are able to offer shoppers a wide range of products on the local market, he added.

Peek & Cloppenburg`s rich offer includes 150 different fashion brands out of which a significant number are P&C very own brands (Jake*s, Montego, REVIEW, McNeal).

First Peek and Cloppenburg store in Belgrade will employ around 35 workers and the company plans to open another store in the capital by the end of 2020.

Peek & Cloppenburg doo Beograd

Peek and Cloppenburg

BEO Shopping Center

Paul Pörtner

P&C PC stores

Montego

REVIEW

McNeal