Back in focus – campaign Best Trademarks of Serbia

Ministry of Trade, Tourism and Services and daily economic newspaper “Pregled“, with the support from Chamber of Commerce of Serbia, organize campaign “The Best TRademarks of Serbia“ again in 2005. The campaign is part of the bigger campaign of the Ministry - “LET’S BUY DOMESTIC”.

Campaign “The Best Trademarks of Serbia“ will end at the end of December when the category winners and overall winners will be declared. The last-year selection showed that the awards went to the companies and products that are really at the European level. The list of the awarded, as well as the looks of the accompanying publication, can be found at: http://www.pregled.co.yu/index.php?section=29

The winners in the categories of goods are companies and products that had best results in their group in production, sale, profit, application of standards, awarding, earned image and other parameters.

The deadline for registration for this-year selection is November 15.

The innovation in this-year selection is broadening of the campaign to the service sector. The best corporate brands will be selected in the following service sectors: trade, banking, financial services and insurance, transportation and telecommunications, tourism, hotel keeping and catering, with the possibility of forming of new categories.

The jury presided by the Minister Bojan Dimitrijević determined the criteria and it will choose the best trademarks of Serbia for the year 2005. The representatives of the Chamber of Commerce of Serbia in the jury are Dr Slobodan Milosavljević, president of the Chamber, whereas the members of the jury are professors at Faculty of Economy, Dr Stipe Lovreta and Dr Goran Petković, as well as chiefs of Jugoinspekt, the Standardization Institute, Consumers’ Movement, Association of Marketing Agencies and newspaper “Pregled“.

Representation of one or more trademarks includes: description of trademark, history of trademark, sales on local market (value of scope of sale), export, certification, design, as well as the most successful advertising campaign.

All participants in the campaign will be adequately represented in the exclusive publication, in newspaper “Pregled“, at the web sites of “Pregled“ and the Ministry of TRade, Tourism and Services, and they will take part in the final manifestation.

Publication “The Best TRademarks of Serbia“ will be printed in 20,000 copies, on more than 100 pages, in full color on A4 format and it will appear in bookstores until the end of 2005.

Nominated trademarks, in the scope of the campaign, will be represented in newspaper “Pregled“ on one half of the page.

“The Best Trademarks of Serbia“ will also be represented on the Internet address of daily newspaper “Pregled“: www.pregled.co.yu, as well as at the web site of the Ministry. The awards will be given to the winners at the final manifestation, which will take place on December 23 in hotel “Intercontinental“ in Belgrade, in presence of the representatives of the companies.

Thorough information on participation in campaign “The Best Trademarks of Serbia“ can be found in “Pregled“, at the phone numbers: 011/2625-340 and 2627-583, fax number: 011/2620-011, cell phone numbers: 064/8398-457, 064/8398-458 and 064/8398-402. The contact persons are Jelena Očigrija, Ivana Projović and Drago Delić. There is also E-mail address: pregled@pregled.co.yu