"Bilje Borča" to offer products to new markets in 2010 - possible export to Dubai

Source: eKapija Tuesday, 22.12.2009. 15:45
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Company "Bilje Borča", which started exporting its products to the markets of the USA, Canada and Mexico in June 2009, plans to start export to Bulgaria, Montenegro, Macedonia and Albania in 2010.

- So far, we have only been exporting semi-finished products to all the countries in the region, and we now want to present our ready-made products to these markets – Dragan Bušić, the Quality Control Manager in company "Bilje Borča", told "eKapija".

The Belgrade-based company is interested in selling its products in Bulgarian market through "Piccadilly" supermarkets.

- We would export tea bags, syrups and tea in the packaging of 50 g to Bulgaria since the consumers find these products quite interesting lately – said Bušić.

He points out that "Bilje Borča" is preparing another shipment for the market of USA, as well that the export of products to Dubai has been agreed.


People in that company want to improve the design of products and to invest more money in marketing activities.

- We want to adapt to the global market, so that the redesigned products for our market, USA, as well as all other countries where we export our products, will look the same. We plan to invest much more money in marketing activities in 2010 because major share of our funds have, so far, been spent on improvement of production - said Bušić.
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