No big business without advertising - "Megaboard Srbija" to expand market in 2010

We all know from a long time ago that there is no good profit without good advertising. However, some people would say that there is no big business without big advertising. That is something that the billboard companies, one of which is "Megaboard Srbija", realized long time ago.

"Megaboard Srbija" is a member of Austrian "Megaboard" holding and a part of "Soravia" group that deals with investments and development of real estates.

As the company that is specialized for advertising on large-format surfaces in the open, "Megaboard" offers about 500 large advertising surfaces all around Europe. In addition to the headquarters in Vienna, this company also owns branch offices and billboards in our country, Croatia, Poland and Bulgaria.

"Megaboard" provides effective presentation in busy and prestigious locations: from advertising space at only 50 square meters – "Megaboard Classics", three-vision billboards with background light, special billboards designed at the client's request, to the advertising space on scaffolds whose surface can amount to few thousand square meters.

The company is present in Serbia since February 2008, and it now has about 20 "top locations" for "its advertisements" in Belgrade.

The busiest locations provide the greatest possibility for the advertisement to be seen. That is why highways, bridges, large crossroads, the vicinity of airport and the city center have always been the most attractive locations for both those who want to sell their goods or services and the companies that must rent such locations on certain period of time in order to be able to use them for advertising purposes.

- We entered the market of Serbia when the economic crisis was already at the door and could have been felt, so that some of our plans have not been realized yet, but we are satisfied with what we have achieved in the previous period. We are trying to position in the market in very strong competition, at the moment when the budget of the majority of companies for marketing sector is reduced – the CEO of "Megaboard Srbija", Miro Antić, told "eKapija".

The largest number of their clients were foreign companies. They have designed campaigns for "Samsung", "Austrian airlines", IBC, "Confida",..., and the advertisments for the Bank of Moscow can be seen on their billboards since mid-October 2009.

(the building of BIP)

The company has also designed the campaign for "Belgrade Beer Industry" (BIP). According to the contract, "Megaboard" has the right to advertise its clients on the facade of the building of BIP within the next three years.

Other advertising surfaces that the company rented in Belgrade include the facade of the building of the Ministry of Internal Affairs and billboards in Kneza Miloša Street, on "Gazela" bridge in New Belgrade, next to the highway to the airport, and in the vicinity of the airport in Surčin.

The company currently has advertising space only in Belgrade, but the plan for the next year is to expand the business to Novi Sad and Niš.

- We have already had agreement on installation of billboards in Novi Sad, but since the realization of that project started at the time when the economic crisis was nearing its peak, there wasn't much interest in that. We expect the market to stabilize in the following period, which will make it possible for us to provide some "top locations" for advertising in that city, and later in Niš, for our clients - Antić told "eKapija".

The CEO of "Megaboard" confirmed that the competition in that field was very rough. However, he hopes that good locations and high quality of services will position the company among the leaders in that business.