"Univerexport" presented its own trademark "Baš Baš"

Source: eKapija Thursday, 08.10.2009. 12:57
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Company "Univerexport" has launched new trademark "Baš Baš". According to the people from that company, the work on development of that trademark started long time ago, but the name, design, packaging and business associates have been carefully selected.

- Special attention was paid to the quality of "Baš Baš" products, as well as to the control of quality and provision of guarantees that every "Baš Baš" product in the market is of excellent quality. These products will be of same or higher quality than the best-selling products from the respective categories, while their prices will be lower - said the people from company "Univerexport" .

At the end of this month, the palette of 15 "Baš Baš" articles will be offered to the market, and the plan is that this trademark be present in both food and non-food sectors. The company has already agreed on cooperation with local manufacturers.

- The first products will be from the group of products that does not include one or more dominant brands, so that it will be easier for the buyers to change the products they usually buy. According to the company's plans, "Univerexport" will launch 120 "Baš Baš" products within the next year, and these products should reach the share of 20% in overall sales in their respective categories - said the people from company "Univerexport".

Trademark "Baš Baš" will be included in the offer of "Univerexport" retail stores, as well as in the offer of dependent company "Trgopromet".

- Prior to end of October, the company will launch the products from the category of paper goods, including paper tissues, moist tissues and baby tissues, napkins and toilet paper. We will also launch "Baš Baš" vinegar, non-carbonated water, teas, instant soups and creams - it is stated in the announcement.

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