Niš-based "Aura" to enter Russian market

(Mila Litvinjenko)

Mila Litvinjenko, the owner of "Aura" from Niš, said that that manufacturer of cosmetic products exported 15% of production to foreign markets and that the company's plan was to increase the share of exported products to 30% of production.

- We are going to enter the market in Moscow with the new collection of decorative cosmetics in October or November, while the export of products to Greece, Ukraine and Albania is in the pipeline - says Mila Litvinjenko.

However, in spite of the ambitious plans and successful operations, the consequences of the economic crisis are felt here as well.

- Due to the crisis, perfume stores have between 30 and 50% smaller turnovers, which is the reason why they now order less goods, but more frequently. When it comes to collecting of money for the delivered goods, we have the strict policy that anticipates guarantees based on bank drafts, but problems sometimes emerge because smaller shops and perfume stores disappear over night - says Mila Litvinjenko.