"Velefarm" announces realization of large investments within next five years – 50,000 products in the offer

Keeping of the leading position in the market, expansion of capacities and top-quality offer and constant keeping of pace with the latest technologies and modern business practices are only some of the strategic goals of company "Velefarm", which celebrates its 30th anniversary on April 4th, 2009. The company will celebrate this great jubilee as the leading drugstore in Serbia and the region.

The Director General of Velefarm, Dragoljub Vučićević, has announced dynamic development in the following period.

- We will keep improving our products and services, investing in medical institutions, health centers, hospitals and pharmacies, and expanding the company’s product portfolio in the year of the jubilee. "Velefarm" is going to put new business-storage facility in Banjaluka in operation and enter into partnerships with companies in Republic of Srpska. During the next five years, we plan to expand the product portfolio to include 50,000 products and to carry out the automation of warehouses. We will focus on production of medical equipment and diagnostic means in the following period because there is still huge demand for them in Serbia – said he.

New functional organization of Velefarm’s business system, which anticipates more modern approach to the market, was introduced shortly before the celebration of the 30th anniversary. A high-shelf warehouse with 1,500 cubic meters of cold storage chambers has been recently built, according to the latest technologies, in the company’s headquarters.

The company also had its business-distributive centers in Valjevo, Zaječar, Vranje and Niš reconstructed. At this moment, all capacities of the company meet the conditions of good distribution practice that is applied in the developed countries of Europe.