Royal transformation of "Gorki list" - "Si&Si" wormwood liquor in market of Slovenia soon

Company "Si&Si" presented "Gorki list" with new and improved label with red details at this year’s Brand Fair in Belgrade.

- The idea that few red details be added to the recognizable green color will be completely realized in March when "Gorki list" is going to get a red cork – said Snežana Mišić, the Brand Manager in "Si&Si" group.

She added that that idea had come as the result of the public opinion polls and global trends. However, as she explained, the main thing is that "Gorki list" will have the same recognizable taste even after its visual identity is changed.

- We produced 530,000 liters of this wormwood liquor in December 2008. It is exported to the markets of Montenegro and Bosnia and Herzegovina, while the preparations for commencement of export to the market of Slovenia are underway – she explained and added that every new market required new investments.

At the Brand Fair, "Gorki list" was presented through music-stage performance "Royal Transformation" whose participants were Ana Sofrenović and composer Jovan Maljoković with his band.