Expansion of "Gorki list" in foreign markets - 1.32m liters of wormwood wine sold in 2008

- The sales of the most famous product of company "Si&Si" – wormwood wine "Gorki list" – amounted to 3.5m liters in 2007, 3.08m liters of which were sold on local and 416,790 liters on the markets outside Serbia - said the Brand Manager of the company, Snežana Mišić.

She added that 1.32m liters had been sold in the first five months of year 2008 – 1.7m on local and 158,277 liters on foreign markets – and she pointed out that the penetration on foreign markets and creation of global brand from "Gorki list", the unique drink that contains 27 medicinal herbs, one of the main goals of the company.

- The first step towards that goal is good positioning on the markets in the region - said Mišić and added that company "Si&Si" had recently organized promotion in Banja Luka.

Company "Frutela", with which "Si&Si" cooperates on the market of Bosnia and Herzegovina, sold 70% more wormwood wine in the first five months of this year than it was planned to be sold during the whole year. The sales in 2007 grew by 17.32% against year 2006.

Mišić announced future activities related to positioning of "Gorki list" in Slovenia, extension of activities involved in the expansion of the sales network in Croatia and, after that, in the countries of southeast Europe.

She pointed out that "Si&Si" group made constant efforts to protect original product from forgeries, so that it had started production of "Gorki list" with new cap, made in the development laboratory in Italy, in April.

SI & SI group Subotica

wormwood wine

Gorki list

Snežana Mišić

Frutela BiH