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YouTube to remove 30-second ads
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Google has announced that, starting with 2018, users will no longer need to watch unskippable 30-second ads before a video starts.
The Verge confirmed that a Google spokesperson had stated that the company would focus on commercial formats more engaging for both advertisers and viewers.
Even though this is good news for the viewers, they should keep in mind that not all ads will be removed. Formats featuring 15- and 20-second ads, as well as bumper ads, will still be used.
The Verge confirmed that a Google spokesperson had stated that the company would focus on commercial formats more engaging for both advertisers and viewers.
Even though this is good news for the viewers, they should keep in mind that not all ads will be removed. Formats featuring 15- and 20-second ads, as well as bumper ads, will still be used.
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