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Instagram introducing online shopping option
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Until now, Instagram enabled online shopping through applications such as LiketoKnow.it. However, with more and more users wishing to be able to shop through their phones directly, the photo app has launched a new option, enabling direct shopping without any additional apps.
Instagram has announced plans for the new option, and the testing phase begins next week. Instagram will be testing the option for several weeks in partnership with 20 brands, MTV Serbia reports.
The posts with the shopping option will contain a tap-to-view icon in the bottom left corner of the photograph.
When clicked, a tag will appear on the product contained in the post (up to five per photograph) and display the price. Once the tag is selected, it will lead you to the Shop Now button at the brand’s website directly.
During the testing phase, the option will be available to the US users exclusively.
Instagram has announced plans for the new option, and the testing phase begins next week. Instagram will be testing the option for several weeks in partnership with 20 brands, MTV Serbia reports.
The posts with the shopping option will contain a tap-to-view icon in the bottom left corner of the photograph.
When clicked, a tag will appear on the product contained in the post (up to five per photograph) and display the price. Once the tag is selected, it will lead you to the Shop Now button at the brand’s website directly.
During the testing phase, the option will be available to the US users exclusively.
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