Online shopping increasingly more popular in Serbia – NBS expect further growth of online transactions

The increasing popularity of online shopping in Serbia has been confirmed by the National Bank of Serbia (NBS) as well, whereas individual research by credit card companies shows that items bought online mostly include clothing, jewelry, cosmetics and travel tickets.

In the first three months of 2016, according to the NBS data, most transaction were made with credit cards through the internet in euros, a total of 396,802 transactions, followed by dollar transactions, 360,972 of them, whereas dinar transactions amounted to 244,330. The data by the central bank, which have been sent to Tanjug, show that, in the first three months this year, the total value of transactions in dinars amounted to nearly RSD 1 billion, in euros around EUR 17 million, and in dollars around USD 7,8 million.

As well, there were transactions in pounds sterling in the first quarter, a total of 28,915 of them, 5,242 transactions in Hungarian forints, 3,988 transactions in Russian rubles, 1,177 in Croatian kunas and 1,796 in Swiss francs.

The average value of a transaction, according to NBS, depending on the currency, amounted to RSD 4,091, EUR 43, USD 22, CHF 162.

At this years Blogomania conference, the credit card company Visa had a survey carried out among the participants, which showed that 71% of participants shopped online once a month, with women aged 25 to 35 making up the majority of the surveyed group (60%).

– We expect that the trend of the growth of online transactions with credit cards and other means of payment will continue thanks to the contribution of the new legal solutions regarding payment services – the NBS said for Tanjug.

Narodna banka Srbije Beograd

National Bank of Serbia

NBS

online shopping

online trade

online transactions

Visa

credit cards