Carnex to conquer Russian market and boost exports by 35% in 2016

In competition with 2,309 exhibitors from 65 countries at the food exhibition Prodexpo in Moscow, the Carnex company won a gold and a silver medal. People at this company say they are planning to expand their business to that market, while experts are of the opinion that Russia also has room for other food makers from Serbia.

Owing to a decrease in oil price and unstable ruble exchange rate over the past year, business conditions in the Russian market are extremely difficult, said people at Carnex. Last year, meat accounted for 70% of their exports, while finished goods accounted for only 30%.

In the meantime, they have entered into strategic partnership with one of the largest meat companies in the far east of Russia and decided to change their business policy.

- The plan is to boost the export of finished goods because the ruble exchange rate has less effect on the price of such products. We already have contracts signed with several hypermarket chains in Russia through which we plan to cover the entire market of Russia, from Moscow to Vladivostok. These contracts of ours will help us increase exports by 35% - says Carnex Exports Director Srdjan Radovanovic.