American cuisine underway in Serbian restaurant - Denny's is looking for franchise receivers in the region

Illustration (Photo: Shebeko/shutterstock.com)

As franchising.rs portal writes, Denny’s restaurants, which are present in over 2100 locations in the world, are planning to find franchisees Europe-wide and interested from the countries in this region are welcomed.

Franchise would, in fact, become an owner of Area Development license and would need to have financial ability to open five restaurants on his own. Estimated investment per restaurant is app. one million dollars. Franchise fee totals 5,25% gross profit from all the restaurants and is paid on monthly basis to franchise provider. Commitment of a franchise is to invest 3,75% gross sales of all restaurants in marketing. It is estimated that it takes two years for return on investments.

Denny’s development strategy of restaurants implies further expansion of the brand not only in Europe but in Asia and Middle East as well as at native market.