Daniela Ivanov - Viber's new Business Development Manager for CEE

(Daniela Ivanov) Viber, one of the leading world applications for message exchange, announced expansion of its team by appointing Daniela Ivanov Business Development Manager of CEE. In August this year, Viber announced its strategic business positioning by appointing od Atanas Rajkov at the position of GM for CEE region, Viber announced.

Development of managerial team is a part of Viber’s strategy with an objective of maintenance and expansion of its wide user database in the region through implementation of localized marketing approach. Viber now has more than 606 million unique users worldwide while CEE region is one of three leading regions at the global level.

Daniela Ivanova will be responsible for development of Viber business portfolio development through set up of diverse partnership relations at the market of the mentioned region. Her initial focus will be on activities of Bulgaria, Serbia, Croatia, Greece and Hungary since these countries – with 27 million users all around CEE region, are leading according to indicators of users’ statistics and developmental potential.