Metro and Alibaba become strategic partners

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German company will open exclusively its shop at Alibaba’s platform, Tmall Global, though which it will offer a range of German products to Chinese consumers, it was communicated.

Metro’s trademarks and brands of German suppliers will be sold in internet shop, it was added.

- We are satisfied to step into extraordinary partnership with Alibaba Group. E-trading is among strategic starters of our growth in China – it was outlined in the announcement of the president of the managing board at Metro, Olaf Koch.

- The latest innovative platform will enable us to deliver more quality goods from import and German brands to Chinese clients through extensive experience in global chain of procurement and delivery , Koch added.

The executive manager at Chinese company, Daniel Zhang, explains partnership will comprise cooperation in all regions of cross-border electronic trading, logistics, electronic trading in rural areas, internet supermarkets and initiatives for connecting internet and real trading.