The first book published at "Instragram"

Jason Sperling, the Executive Creative Manager at RPA, started publishing his new book "Look at Me When I’m Talking to You". The book will be published solely on "Instragram”, page by page.

Every post is a page and it comprises animated illustration and text. The book is in fact a how-to brands guide which want to support engagement and customers’ loyalty. In order to attract attention, Sperling turned to illustrations and Instagram.

Sperling also was considering other platforms but "Tumblr" seemed "too much a blog", and "Facebook" as a place "for some more personal messages ". "Instagram" seemed him more than others, as a place where people tend to show their passions.