Podravka opens branch office in Dubai

(Photo: podravka.hr)

Podravka set up regional branch office for the Middle East and North Africa headquartered in Dubai, company headquarters in UAE which officially started business which has some 400 million people, Koprivnica-based company announced.

Podravka’s branch office was opened within one the biggest and fastest growing world zones of free customs trade called JAFZ (Jebel Ali Free Zone), which made Podravka the first Croatian company which invested in free customs zone.

Company set up significantly decreases the level of markets management thus increasing focus on creating additional demand and options for further development of Podravka at the international market.

Nermin Salman, previously regional manager at Gorenje for the Middle East, Iran and North Africa was appointed Podravka’s head in Dubai.