Smallest billboard in the world – "Wepromote" handle for bags carrying-first Serbian patented product in 21st century in Geneva

Belgrade-based company "We promote" has patented the “handle”, intended for simple and functional carrying of bags, sacks and packages, named -"Carry it". That is the first product of that kind in the world. The "handle" is made of plastic and it consists of two parts, inner and outer.

- During the product positioning on the market, after initial purpose of the “handle”, which is the carrying of bags, we focused on the other aspect of use, that is, the "new media" or the smallest billboard in the world. That "handle" will be in all hypermarkets and there is enough room on it for the advertising message. The outer and inner part can be combined in various colors of the various companies. The messages can be either engraved or printed – says Hadži Mihailo Ćeranić, the Manager of the company, for “Ekapija”.

Announcing great international “career” of this, according to the words of Ćeranić, the first Serbian patent in the 21st century, which was patented in Geneva, he explained that the contract on the promotion of "Carry it" on the world market had already been signed with company "4S" from Brussels, which had organized campaign in 7 countries in cooperation with the largest world hypermarkets.

The quality and the marketing power of this “new media” have also been recognized by numerous domestic companies, first of which is “Idea”, the first domestic market chain that will be selling this product.

Our intention is, as Ćeranić explains, that the "handle" becomes a part of every household and that it becomes present worldwide thanks to the low price.

- Forming of the team that will follow the development, market positioning and sales of our product is in the pipeline. We have very realistic plan, which is that 1 billion people, that is, 16% of the population of this planet, use "Carry it" – Ćeranić concluded.