Volkswagen appoints Robby Williams Head of Marketing

The biggest European car producer, Volkswagen, appointed famous British musician, Robby Williams, the Head of Marketing, the company communicated.

Within the world premiere, Volkswagen presented campaign for the "Club & Lounge" model. For promotion of new car series, the company selected the " How could does it sound to you?" slogan.

This refers to nine Volkswagen’s models, comprising "golf", "beetle" and "tiguan". In Germany, preliminary sales of the series started December 18.

Robby Williams previously said he could change his occupation.

-Volkswagen’ Head of Marketing and How could does it sound to you? Real job and exit from the world of music - Williams commented this.