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Belgrade programmers arrive to Dubai - In only three years, CreITive earns trust of clients from all meridians
Tuesday, 02.12.2014.
15:25
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- The primary idea was to set up the company for websites and applications development.
Over the time, we created clients’ database satisfied with our products and
they asked from us to market these products. We developed our own "know-how"
and tested on those clients which brought us the first results - Nemanja
Timotijevic says in his interview for eKapija.
Digital agency implies a wide range of services which increases every day. CreITive provides adverstising using Google
Search and Google Display network as well as advertising and presence at social
media – "Facebook", "Twitter", "Instagram",
"LinkedIn", "Pinterest", as "YouTube" campaigns. On
the other hand, CreITive provides the service of web and mobile applications development.
Recently, CreITive offers the service of integration of website with the
existing business systems.
Start in 40 m2 and with EUR 3.000
In the beginning, business space of the group of young enthusiasts was first a
flat of 40 m2. According to Nenad Latkovic, before they set up the company at the
info board of the Faculty of organizational sciences saw the advertisement for subsidized
space u business incubator of Savski venac.
- Until few months ago, our branch office was at the business incubator of the Savski venac municipality and since January last year we are located at Senjak – Latkovic explains and adds they are planning to move for the constant company growth.
Although for all founders it was practically the first job in their occupation ,positive
results came quickly. The initial
borrowed capital of EUR 3.000 returned in three months’ time.
Google Partner in Serbia
At the beginning of company’s business operations, CreITive got the Google
Partner status in Serbia and at that moment they were the third company in our
country with that status. Dragan Stevic explains that to be a Google Partner
means a lot for a startup which deals with integrated online marketing where Google
Search and Google Display Network play a very important part.
Since they want to educate students and businessmen in Serbia CreITive organizes
seminars and workshops. Last year they organized two seminars, and in September
this year, in cooperation with Google, "Brand Display Solutions - From
online to in-store conference was held.
Office in Dubai
Since CreITive focuses on global market, this year it has opened an office in
Dubai where Veljko Vasic, as well as a partner Vuk Zlatarov who then joined the
company, work. They penetrated UAE market by firstly participating at last year’s
fair of new technologies, Gitex and according to Timotijevic, their u portfolio already contains famous names.
Dragan Stevic adds that from technological perspective, CreITive has more
options at that market than in Serbia.
TimePad (Dragan Stevic)
CreITive has implemented a number of successful campaigns, websites and android applications. Although they have clients such as Volkswagen, AIK bank, Kontiki, Microsoft, Belgrade University, and many others, the project they are most proud of is "TimePad". It is the project of CreITive developed in cooperation with VWG Inzenjering. It is the working hours control system. The project is funded by the Fond for innovation activities from EU IPA I 2011 within the Project of innovations support in Serbia administered by the World Bank.
As Nenad Latkovic says, the idea about android application for advanced time monitoring came spontaneously and for the needs of their company.
- It is a system which records much more than registration of arrivals and
leaves to and from work since there is
an option of monitoring of reports on efficiency based on which potential bonuses
for overtime work can be paid at the end of the month. It helps employer to
track the real employees’ performance. Everything is in cloud and an employer
can check data anywhere.
The system use camera so that potential misuse would be avoided – Latkovic says and adds they use the system in their company.
Companies more open for digital marketing
CreITive is trying to develop their clients’ business using most modern
technologies and tools in online adverting.
- We are result-oriented and the campaign has different objective so we choose
tools based on that. The advantage of
online marketing is that everything can be measured. Apart from that, this kind
of marketing is precise. For now, it is very favorable since the market is not sufficiently
developed and the competition is weak - Dragan Stevic says.
Job advertisement always open
Starting with four founders of "CreITive", today headcount number
totals 21 and the average age of their employees is 26.
- Our company is made of people. We have a growing tendency and we always have
open job advertisement. The basic criterion in the hiring process is a wish of
an employee to make progress in professional and private plan, a wish to live
for company development and its ideas as well as the wish for constant learning
–Nemanja Timotijevic says and announces they are planning to expand to other
markets as well so we will see which is the next destination where
the CreITive office will open.
Irina Milosevic
CreITive FonSoft d.o.o. Beograd