Jagodina-based Jela announces export to Russia

(Photo: jela.rs)

Furniture producers in Serbia do not have the support of the state but even with that the furniture plant Jela last year launched to foreign markets half of the production totaling EUR 3,5 m, the company owner, Miroljub Radovanovic, has announced today at the opening of the Third home fair in Jagodina.

- The countries which want to take car about good exporters must provide support to exporters, especially if as in the case of Jela you work on the most demanding markets in the world. With the most modern western technology and materials, we are managing to be in the first price range with all neighboring countries such as Germany, Austria and Greece, while we will try to penetrate the market of Russia – Radovanovic said.

- When it comes to furniture, Serbian market in the past couple of years has been the most attractive, others left behind. However, the situation at the local market is not good since the citizens’ purchasing power is on decrease – Radovanovic says.

At the fair in Jagodina, on 1000 m2, 50 new models of furniture for the upcoming season with new design, decoration and technologies were presented.