Festival "Exit" – the best brand of Serbia in 2006

The consumers in Serbia have declared the Novi Sad music festival “Exit” the best domestic brand in 2006, while German “Mercedes Benz” obtained the largest number of votes for the foreign super-brand.

Last night (April 16, 2007), these two brands received "Golden super brand" certificate for year 2006.

At the manifestation, which was organized by “Superbrand’s” branch in Serbia, 34 brands received awards in the same number of categories. Among those who received awards are the Military Medical Academy, Belgrade’s ZOO, Blood Transfusion Institute of Serbia, hotel "Hyatt", market chain "Maxi", spirit "Gorki list", Travel agency "Kon Tiki travel" and TV station B92.

According to the consumers in Serbia, the most famous brands from foreign markets in Serbia are cosmetic preparations "Nivea", jewelry "Varonski", cosmetics "Dior", soft drink "Coca-cola", beer "Heineken". The best debit card is "Visa", while the best sports brand is "Nike". “Nes” coffee is the best brand in the category of hot drinks.
The poll for the best brand in Serbia was organized by Agency "Medija Galup", in Belgrade, Niš and Novi Sad, whereas the 17-member expert jury selected 238 of total of 2,000 suggested brands and classified them into 34 categories.