MEMRB Retail Tracking Services ltd Beograd

Retail Audits provide Sales and Marketing professionals with retail tracking information for specific fast moving consumer goods (fmcg) categories. This enables regular monitoring of the movements within the retail trade channels as well as offering a unique measurement tool for brand and category performance.

MEMRB Retail Tracking Services - headquarters based in Nicosia, Cyprus - have been providing Retail Tracking services in the Middle East since the early 1970’s and in Central/Eastern Europe since 1991. In 1995 a strategic alliance was formalised with Information Resources Inc. (IRI) and in October 1998, IRI acquired a 19.9% shareholding in MEMRB with a view to jointly further develop our retail tracking business.

Todate MEMRB offers Retail Tracking services in 32 countries across Central/Eastern Europe, the Middle East and Africa.

The MEMRB Retail Tracking Team consists of high calibre individuals in every area. They combine strong and diverse academic backgrounds with depth of experience in both the conducting and interpretative use of Retail Tracking Services. Furthermore, we offer locally managed offices in all countries where we operate.